When people talk about growing our economy, the conversation often turns to luring a big new company to town. Ribbon cuttings make great photos. But in over 35 years as a regional economist, I've seen where lasting jobs come from: local businesses that stay, grow and hire.
That's where I believe Vernon should put its energy. Not chasing companies to relocate here, but making sure the businesses that already chose Vernon can thrive.
There's a real tension here. Our business tax base pays for the services we all rely on, so growth matters. But cities are legally limited in how they can help any single business, and every dollar spent courting newcomers is a dollar not spent on the roads, water and services our existing businesses depend on every day.
So what can the City do? Do the basics well, and keep them predictable.
- Reliable roads, sidewalks, drinking water, irrigation and wastewater, planned through our five-year rolling capital plan, so businesses can count on stable systems and stable costs.
- Faster, simpler building permits, so a growing business isn't left waiting on City Hall.
- Workers. In the City's Business Walks, finding employees is consistently the top challenge. With Community Futures, our Rural Community Immigration Pilot has fast-tracked permanent residency for more than 500 skilled workers, and more than 80% have stayed in our region.
- Homes and transit for those workers, so a job in Vernon doesn't require a long commute or a second car.
- More economic development staff to connect local businesses with regional suppliers and talent, and with partners like UBC Okanagan for product development and problem-solving.
- Year-round visitors, through niche marketing in the shoulder seasons and better transit links to our tourist destinations.
- And steady advocacy for Highway 97 upgrades, so goods and visitors move efficiently.
Quality of life matters too. The new Active Living Centre, the coming Cultural Centre, Polson Park, our trails and beaches keep skilled people and entrepreneurs here, and draw new ones to put down roots. The best way to attract business is to be a place where business already thrives.
Grow what we've got. Build what lasts.
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Keep reading
- Grow Up Here
- Build a Life Here
- Grow Older Here
- We Don't Have to Choose
- Right Outside Your Door
- We Made a Plan
- Everyone Deserves a Door
- Eight Years of Results
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